CPPIB Brand Style Quick Reference Guide

An easy-to-use document to provide clear and concise guidelines to CPPIB team members on how best to maintain a cohesive, effective brand style across many channels and promotional mediums. The guide includes information on how to apply CPPIB’s logo, when to use certain typefaces and specific colour palette values for print, web and other onscreen applications. The quick reference format of this guide allows it to be easily accessible for employees on a day-to-day basis, meaning it will actually be referenced when branding questions arise.